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Privacy Policy

Last updated: June 17, 2026

This Privacy Policy describes how Lakeshore Black Car (“Lakeshore Black Car,” “we,” “us,” or “our”) collects, uses, and shares personal information of riders and payers in connection with the transportation services we provide and the text messages we send. It applies to bookings made with Lakeshore Black Car through https://lakeshoreblackcar.com and over the phone.

Who we are

Lakeshore Black Car is a ground transportation provider. We collect personal information from riders and payers solely to arrange, deliver, and communicate about the trips you book with us.

Information we collect

  • Contact details you provide, including your name, mobile phone number, and email address.
  • Trip details, including pickup and drop-off locations, dates and times, flight information, and passenger or vehicle preferences.
  • Payment information needed to process charges, invoices, and receipts (handled by our payment processor; we do not store full card numbers).
  • Your SMS opt-in and consent status, and your responses to keywords such as STOP, START, and HELP.

How we use your information

  • To arrange and deliver the transportation you book and to coordinate drivers and vehicles.
  • To send transactional text messages about your trip — booking confirmations, driver estimated time of arrival, vehicle arrival, pickup and drop-off, schedule or flight-tracked timing updates, customer support, secure payment links, invoices, and receipts.
  • To process payments and provide customer support.
  • We do not send marketing, promotional, or advertising messages, and we do not use your information for those purposes.

Text Messaging (SMS)

Your mobile information will not be sold or shared with third parties for promotional or marketing purposes.

We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and any other vendors who assist us in the delivery of text messages.

Message frequency varies based on your trip activity. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help. For full details, see our SMS Terms & Conditions.

How we share information

  • We share information only with service providers that help us deliver our services — including our dispatch and booking platform, our payment processor, and telecommunications carriers — and only to the extent needed to provide those services to you.
  • We do not sell your personal information, and we do not share it with third parties for their own marketing or promotional purposes.
  • As stated above, text-messaging opt-in data and consent are excluded from all sharing and will not be shared with any third parties except those that help us deliver the messages you have consented to receive.
  • We may disclose information where required by law or to protect the safety, rights, or property of riders, drivers, or the public.

Data retention

We retain personal information for as long as needed to provide our services, comply with legal and tax obligations, resolve disputes, and enforce our agreements. We retain SMS consent records for as long as required to demonstrate compliance.

Your rights

You may request access to, correction of, or deletion of your personal information, and you may opt out of SMS at any time by replying STOP. To make a request, contact us using the details below.

Contact

Questions about this Privacy Policy or your information can be directed to Lakeshore Black Car at reservations@lakeshoreblackcar.com or (312) 555-0100.